Social Media Release: The Fashion Event at Auburn “Mirage”

MIRAGE

Pitch:

On April 14, Auburn University’s Consumer and Design Sciences in the College of Human Sciences and the Auburn chapter of the Apparel Merchandising and Design Association will host the sixth annual Fashion Event at the Auburn Arena. This year’s event is named “Mirage.” Doors open at 6:45 p.m. CDT and guests are invited to participate in a silent auction, observe visual merchandising vignettes and view students’ e-portfolios on display before the fashion show begins at 8 p.m. CDT.

Background:

The Fashion Event at Auburn has been an annual event put on by CADS and AMDA since it was first held in 2011. Around 50 apparel design and apparel merchandising students contribute original pieces to be showcased during the fashion show as their designs are worn by their models. Designers are permitted to submit garments that were created as part of their coursework as well as any at-home project they wish to submit. Scholarships are awarded to some students who participated in judged portions of the fashion show.

Facts:

Location: 

  • Auburn Arena
  • 250 Beard-Eaves Court, Auburn, AL 36849

Tickets:

  • Available online and at the door.
  • VIP Package – $75
  • Premium Package – $50
  • General Admission – $15

Sponsors:

  • Dillard’s
  • Robin Ruth
  • The Mint Julep Boutique
  • United States Crane, Inc.
  • Southern Fashion House
  • Fringe
  • 2016 Apparel Advisory Board
  • AMDP Faculty
  • VF Corporation
  • Sieu Tang Wood
  • Jewelry Television
  • Department of Consumer and Design Sciences
  • Apparel Merchandising and Design Association

Quotes:

“Mirage was developed early on this year as this idea of illusion and elusiveness. The theme of the show is centered on the idea of natural elements – such as air, light and sound – working together,” said Emileigh Sanger, president of AMDA and co-director of the Fashion Event.

“Fashion shows and fashion weeks are a huge part of our industry and learning as much about the different aspects is important. I believe that the Fashion Event is a great opportunity to make a job candidate stand out in this industry,” said Kelly Bacot, vice president of AMDA and co-director of the Fashion Event.

“Those involved in the production of the show are divided among media, public relations, decorations, modeling, styling, budget, logistics and galleries committees. The show truly serves as a unique opportunity for these students to learn the inner workings of these sectors and how to produce an event of this caliber,” said Sanger.

Multimedia:

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Contact:

Facebook

www.humsci.auburn.edu/fashionevent

*This social media release was created for proof of concept only.

*Photos and media courtesy of Auburn University, CADS and AMDA

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